MindFactor was born not because Jared and Jeff knew the answer, but because they encountered a problem. For nearly two decades these two business partners sacrificed family, friends and fun for the sake of their jobs. In pursuit of giving their best at work, they missed out on birthdays, holidays, anniversaries, family events and more. Raised in the mountain west, adventure has always been in their blood. But, in spite of their true passions, year after year they continued to loose the bandwidth to live the way they wanted. Something had to change. MindFactor was born as the result of trying to be mindful of how they were spending their lives. MindFactor is not only a supplement, but an attitude about life. It's about the idea that there is a life to live, an adventure to be had, and people to enjoy it with.